Cronos Med, the leader in the medical aesthetics market in Romania, together with private equity fund Morphosis Capital, announce the formation of an Advisory Board composed of three top executives in the medical field – Olivier Hoëppe, Business Acceleration Director at a major blue-chip company, Ognjen Bagatin, founder and CEO of Polyclinic Sinteza in Croatia, and Dr. Ionuț Leahu, founder of the Dr. Leahu Dental Clinics network.
“World-class aesthetic medicine. This is what I wanted, and I have achieved in the last 30 years within Cronos Med clinics and hospital. The partnership with Morphosis Capital is valuable, unique and it came at the right time, when we needed more pillars, not just one, to grow and extend Cronos Med to other cities in Romania and, why not, from abroad. With the experience and the vision of our board advisers, I am sure that we can offer to more patients our advanced medical solutions and our high-end customer experience. For they are the beneficiaries of the business strategies that we are developing together,” stated Dr. Constantin Stan.
Olivier Hoëppe is a French citizen with 25 years of experience in developing selective brands in consumer health. Olivier began his career in finance before holding the general manager position in the dermatological-cosmetic division of L’Oréal in eight different countries, including Romania. Olivier is currently the Business Acceleration Director at a major blue-chip player in nutritional health.
Ognjen Bagatin is the founder and CEO of the Polyclinic Sinteza, specialized in otorhinolaryngology, aesthetic surgery and medicine, gynecology, and speech therapy, and co-founder of Bagatin Clinic, a private clinic for aesthetic surgery, dentistry, dermatology, and cosmetology, both based in Zagreb, Croatia. He is also co-owner of the media platform for entrepreneurs, Poduzetnik. Ognjen Bagatin completed an MBA program at Cotrugli Business School and began his career in the Pastor Group, where over time, he held various leadership positions in the group’s divisions.
Dr. Ionuț Leahu is the founder of the Dr. Leahu Dental Clinics network, the most extensive network in the Romanian dental industry, with 17 clinics located in 13 cities across Romania. Each of the clinics operates multiple chairs and integrates at least one digital dental radiology center. At Dr. Leahu Dental Clinics, patients have access to a highly qualified staff that as of end of 2021, counted 567 professionals.
“The role of an Advisory Board is fundamental for companies considering growing their business nationwide or expanding it internationally. Advisory Boards support organizations and entrepreneurs to look at things from different perspectives due to the members’ diversified experience. We are thrilled that Olivier, Ognjen, and Ionuț have joined Cronos Med, a leading company in aesthetic and plastic surgery in Romania, run by a pioneer in the aesthetic and plastic surgery in Romania, dr Constantin Stan. Our common goal is to continue the Cronos Med Group’s development process and consolidate its position as the undisputed leader in aesthetic medicine in Romania,” stated Andrei Gemeneanu, Managing Partner, Morphosis Capital.
Cronos Med was founded in 1991 in Bacau by reputable surgeon Constantin Stan, who has over 30 years of experience in aesthetics and plastic surgery. The company operates a premium network of specialist medical centers for aesthetic medicine, that are amongst Romania’s most extensive and modern clinics. Cronos Med has three clinics and a hospital in Bucharest and Bacau. The Group is the largest medical aesthetics chain by turnover in Romania. In 2021, the Group recorded a turnover of 5.98 million euros, by 38% more than the previous year.
Cronos Med clinics cover a broad spectrum of beauty treatments: aesthetic, plastic and reconstructive surgery and minimally invasive aesthetic treatments. The medical clinic includes the following specialties: surgery, dermatology, gynecology, ophthalmology, ENT, nutrition-diabetes, and psychology.
In November 2021, Morphosis Capital announced its investment in Cronos Med. Currently, in addition to Cronos Med, the private equity fund also holds stakes in DocProcess, Medima Health, the Dr. Leahu Dental Clinics network, EMI, and Stay Fit Gym.
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About Cronos Med
Cronos Med has been a leader in the Romanian aesthetic medicine market for over three decades and currently operates three clinics and a hospital. Whether it is specialties such as Aesthetic Surgery, ENT, General Surgery, Oculo-Plastic Surgery, or Dermatology, Obstetrics and Gynecology or Nutrition, Cronos Med specialists approach health and beauty in an integrative manner, paying special attention to patients’ needs, personalizing up to the smallest detail each intervention plan.
About Morphosis Capital
Morphosis Capital is a private equity fund with 50 million euro committed capital. Established in December 2018 by four Romanian entrepreneurs, Simona Gemeneanu, Gabriela Dumitru, Dragos Petre, and Andrei Gemeneanu, the Fund aims to contribute to the development and transformation of the Romanian SMEs. The European Investment Fund (EIF), the leading financing platform for European SMEs, co-financed through the Regional Operational Programme, is the anchor investor in Morphosis Capital, while the founders themselves are the co-investors in the fund. Morphosis Capital invests between five to ten million euro in high growth Romanian companies from sectors such as niche healthcare, technology, manufacturing and B2B services, which have a strong potential for international expansion and an EBITDA of a minimum half a million euro. Morphosis Capital portfolio includes DocProcess, Medima Health, Dr Leahu Dental Clinics, EMI, Cronos Med and Stay Fit Gym.
