Stay Fit Gym, the fitness network with the largest city coverage in Romania, announces the opening of a new fitness center in Bucharest, in the Rahova neighborhood. With this new opening, Stay Fit Gym reaches 47 locations nationwide, becoming the largest fitness network in Romania and Eastern Europe in terms of the number of centers.
“The opening of this new center marks a significant milestone for us both by expanding our network to 47 locations and also by becoming the market leader in Romania and Eastern Europe in terms of the number of open centers. We firmly believe that our success is measured not just by the number of locations but, more importantly, by the quality of our team, the services we offer to our members, and the communities we build around each center, where we aim to motivate the people to adopt a healthy lifestyle. We will continue to invest in expanding our network while maintaining the high standards that have defined us,” stated Alexandru Lascar, co-founder and CEO of Stay Fit Gym.
The new Stay Fit Gym center in Rahova spans around 1,200 square meters and includes zones for fitness, functional training, cardio, and group class studios. The investment in the design and opening of this center amounted to approximately 3.5 million lei.
Since the beginning of this year, the company has opened 20 fitness centers, both organically and through acquisitions, with total investments of around 70 million lei. By the end of 2024, the company plans to reach 48 centers with the opening of a new location in Stefanesti, scheduled for December. In January 2025, Stay Fit Gym intends to open two more centers, achieving a milestone of 50 locations just three years after the private equity fund Morphosis Capital became a shareholder, at which point the network comprised seven centers.
“The accelerated expansion that we have achieved over the past three years has been remarkable but not without challenges. The biggest difficulty was convincing the commercial spaces owners across the country to choose us over other players in the market. However, once we began opening fitness centers and they observed the high standards we uphold, more and more of them came to us. As a result, we now have multiple long-term contracts signed, including for locations set to open in 2025, 2026, and 2027. We are the fitness network with the most locations in shopping centers and retail parks, demonstrating the trust our partners have in our business model. These long-term collaborations also provide the stability and security we need to continue expanding sustainably, maintaining a focus on quality and accessibility for our members,” stated Marius Preodisteanu, co-founder and Head of Expansion of Stay Fit Gym.
Today, Stay Fit Gym is present in 22 cities across the country, making it the fitness network with the most extensive national coverage. The company operates fitness centers in Alba Iulia, Arad, Bucharest, Braila, Buzau, Cluj, Constanta, Craiova, Galati, Iasi, Piatra-Neamt, Pitesti, Ploiesti, Ramnicu Valcea, Sibiu, Targoviste, Targu-Jiu, Timisoara, and Vaslui. With the opening of the Stefanesti fitness center in December, the company will conclude 2024 with 20 centers in the Bucharest region, including in most city neighborhoods as well as the metropolitan area.
Currently, Stay Fit Gym has over 42,000 active members, compared to approximately 22,000 during the same period last year, and expects to close 2024 with revenues of around 75 million lei, up from 41 million lei in 2023. In the long term, the company aims to reach 100 fitness centers by the end of 2027.
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About Stay Fit Gym
Stay Fit Gym, founded in 2012 by three Romanian entrepreneurs – Alexandru Lascăr, Marius Preodișteanu, and Laurențiu Lascăr – is currently the fitness network with the widest city coverage in Romania. The company now operates 47 centers across 22 cities in Romania, offering a comprehensive range of services for individuals engaging in physical activities, including aerobic and functional training classes, personal training, and sauna facilities. All 47 fitness centers are equipped with state-of-the-art equipment.
